Hey !

Did you miss our August Give LIVE! session? No worries – you can still catch up by watching the replay! I had the pleasure of hosting Kelli Pirtle, PayPal’s Head of Giving Products, to discuss key strategies for optimizing donation forms ahead of Giving Tuesday.

Here’s a quick overview of what we covered:

• The Importance of Giving Tuesday: Nearly 10% of donors who give on Giving Tuesday are first-time donors. Additionally, in 2023, about $3.1 billion was raised globally. Between new donor acquisition and retention, increased donation amounts, and the potential for total dollars raised, Giving Tuesday is a hugely important day for nonprofits across the world. 

• Optimizing Donation Forms: We discussed the importance of seamless forms, flexible payment options, and mobile optimization to boost donor engagement and conversions. Simplifying the donation process is key!

• Understanding Donor Behavior: We explored how psychological triggers, like suggested donation amounts and humanizing the process, can increase conversions and recurring donations.

• Leveraging PayPal: Kelli shared how integrating PayPal and Venmo into your forms can give donors the trust and security they need to feel confident in giving.

Whether you're looking to improve your forms or learn more about donor behavior, this session is full of actionable tips to help you get ready for the giving season.

Happy fundraising, 

Camber

WATCH THE REPLAY

Don’t miss out on these valuable insights that could make all the difference for your Giving Tuesday campaign and beyond. Be sure to stay tuned for more Give LIVE! sessions where we’ll continue bringing you expert insights and tools to supercharge your fundraising efforts.

HANDY TOOL

Encourage Mobile Giving with Venmo Donations 

Using Venmo for fundraising helps your donors give more easily and feel secure while they’re doing it. Now, you can create unlimited customizable Venmo fundraising forms with built-in reporting.

GiveWP and Venmo work together to give you one of the most convenient and secure ways to accept online donations.

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BEFORE YOU GO

🖥️ Schedule a Demo - Let us show you how we can help increase your donations and fundraising opportunities with a 1:1 demo with someone from our Customer Success team!
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