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Matching gifts could double your donor impact. Here’s how to make sure they do.
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How small fixes can deliver big fundraising wins.

By Camber on 09/03/2025


Looking for quick ways to grow your donations this fall? This week, we’re spotlighting two simple upgrades you can make that can yield big results: matching gifts and website improvements.



First up: if you're not actively promoting employee gift matching, you could be leaving thousands of dollars on the table. We’ll break down the five reasons why donors aren’t matching their gifts to double their impact β€” and how you can fix it.



Then, we’ve got a lightning-fast guide to improving your website in just an hour. These tips could help boost your conversions and create a smoother experience for your supporters.



Read on to explore both strategies and start optimizing your fundraising toolkit.



Are You Missing Out on Matching Gifts?

More than $4 – $7 billion in potential donations go unclaimed every year. Our latest blog dives into the most common reasons your nonprofit might be missing out on this easy revenue source and what you can do to unlock it. See how small changes to your donation forms, emails, and follow-ups can make a huge difference.

Read More

7 Website Tweaks You Can Make in Under an Hour

A great donation form isn’t the only thing your nonprofit website needs. From clarifying calls to action to boosting trust with better security, quick design tweaks can go a long way toward increasing conversions. This blog covers seven ways to improve your site β€” no redesign required. If you’ve got an hour (or less), you’ve got time to make your donor experience stronger and more effective.

Read More

Other news you should know

The NIO Summit Comes to Kansas City (Sept. 30 – Oct. 2)

The Nonprofit Innovation and Optimization (NIO) Summit is turning 10! This nonprofit conference brings leaders together to learn clear, tested ways to grow giving and keep donors engaged. Sessions cover topics like recurring gifts, donor psychology, and new tools nonprofits can use right now.

Don’t miss your chance to connect, learn, and bring fresh ideas back to your organization. This year’s NIO Summit will be hosted in Kansas City, Missouri β€” get your tickets now!

Get Your Tickets

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